Dotti

Responsive Web Content & eDMs

Dotti is one of Australia’s young adult fashion brands where fun is the most important part of fashion.

At Dotti, I lead the creative direction for both the website and eDMs. I ensure all UI designs are fully responsive across devices and align with Dotti’s brand look and feel. My focus is on creating exciting, engaging marketing content that encourages customers to click through to the site.

I design with best practices in mind to maximise deliverability, usability, and visual impact. Every piece of content is crafted to be both user-friendly and conversion-driven, helping boost site traffic and sales.

As a key conversion channel, Dotti’s eDMs have grown in volume to strengthen brand awareness, retain customers, and drive revenue across new and existing audiences.