Urban Company
Mobile App - Beauty & Wellness Feature
THE PROJECT
For my project, I want to expand on Urban Company’s service offerings by adding a beauty and wellness feature for the Australian Market for current members and new members.
Activities & Deliverables
Scoping framework – Business goals and requirements
Research – Industry insights, competitor analysis, surveys, interviews
Mapping – Affinity, empathy, customer journey
Creating personas of users
Development and Design - UX/UI , wireframes, prototypes, storyboards, usability testing.
Presenting methodology and designs.
