Visual Identity
Malove MZ Footwear
Overview
Malove MZ is a Chinese contemporary footwear brand known for its blend of style, comfort, and innovation. The brand champions lightweight, breathable designs featuring patented cushioned insoles and seamless knit construction. Its mission is to create shoes that feel as good as they look, appealing to modern women who value both elegance and all-day wearability. Malove MZ embodies sophistication while remaining versatile and approachable.
I was responsible for developing the complete brand identity for Malove MZ, shaping how the brand is seen and experienced across every touchpoint.
The result is a cohesive and timeless identity system that strengthens Malove MZ’s positioning in the competitive footwear market while leaving room for creative evolution.
Scope of work
Logo Design – created a signature mark that reflects the brand’s elegance and modern sensibility.
Visual Identity System – established the color palette, typography, and graphic elements that capture the brand’s refined yet approachable personality.
Brand Collateral – designed applications across packaging, digital assets, and marketing materials to ensure a seamless brand presence.
Guidelines – delivered a set of branding rules to maintain consistency and scalability as the brand grows internationally.
