Overview

Blow Bar Co. set out to reinvent the salon experience by combining beauty and social connection in one destination. Positioned as a premium blow-dry and styling bar, the brand needed to stand out in a competitive market and appeal to a fashion-forward clientele looking for more than just a service — but a lifestyle experience.

The visual identity and supporting design touchpoints were created to reflect Blow Bar Co.’s modern, luxurious, and playful positioning. The goal was to craft an experience that felt aspirational yet accessible, translating seamlessly across digital and physical platforms.

I was responsible for designing the key brand communication tools that defined the customer journey.

By aligning the website and brochure under a cohesive design system, Blow Bar Co. successfully projected a premium yet approachable identity. This not only helped attract and engage new customers but also positioned the brand as a distinctive player in the lifestyle and beauty space.